From the idea to success - 2 of 7
Episode 2: Asking the right and important questions
Essential for planning: asking the right questions
You will also benefit from the following hints and tips from your consultants
From the idea to success - 2 of 7
From the idea via the MVP (minimum viable product) to success with the help of a dedicated panel
Stay on the right path to profitable new services! The seven-part series shows you the way. Increase your chances of success.
Avoid risky trails through dangerous terrain. Avoid detours or delays. These series bring you safely forward.
For which situations is the procedure suitable?
- You are dealing with new (digital) business models.
- You are planning new digital services as a classic company.
- You are expanding your portfolio with new digital services.
Part 1 is dedicated to the basics. Everything starts with good organisation: planning, outlining, arranging. The 2nd part deals with the synchronisation and development of questions. Now it's time for your own panel, to which you direct your questions in episode 3. In the previous part 4, you develop your minimum viable product, which you now present to your panel in part 5.
- Part 1 - From the idea to success
- Part 3 - Create your own panel
- Part 4 - Develop your minimum viable product
- Part 5 - Present your minimum viable product to your panel
- Part 6 - Assess your minimum viable product
- Part 7 - Plan, secure, benefit
Your second stage – synchronising and developing questions
The plan is in place. Now you start to develop the new services. In doing so, you synchronise the process with questions regarding the needs of the planned target customers.
Start by describing potential users. What characteristics do they have? If you want to launch a new charging card for e-mobilists, this might mean the following for the characteristics:
- Person drives car.
- Person uses e-cars at least occasionally.
- Person has sufficient credit rating.
- In principle, the person is open to new techniques and payment methods.
Then think about where you find such people. Your first ideas quickly come to you. If applicable think of forums for e-mobility or heavily frequented charging stations.
Perform structured interviews with relevant persons. Digital, personal or telephone. Learn more about the needs and reality of your target group.
Important: Create your questionnaire. Keep the balance between the scope and the necessary parameters to make progress.
Tip from your consultants:
Use your list of questions to sharpen the following aspects, among others:
- Characteristics of persons
- Needs in the form of needs and unmet needs
- The situation in which the persons are
- (Digital) environment in which the persons are located
Everything you find out now flows directly into the development of your new digital services. You derive the personas and develop the digital customer journey. With every insight, your product matures at the same time.
Good to know:
- With eisq, experienced pilots are at your side.
- Reach your destination more safely and maximise your results.
- Feel free to use us as a clock generator or sparring partner.
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